Theodore's World: Miller Lite To Pull Mafia Themed Ad Due To Leftie PC Italians Complaints

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June 07, 2009

Miller Lite To Pull Mafia Themed Ad Due To Leftie PC Italians Complaints

Beer ads pulled over Italian complaints

Chicago Sun Times

Miller Lite beer's new "Protection" campaign, prominently featuring actor Frank Vincent from the HBO mobster hit "The Sopranos," is being pulled after Chicago representatives of the Italian-American community lashed out over the stereotypical mafia depiction of Italian Americans in the ads.

In one commercial, Vincent and his sidekick enter a convenience store and ask the clerk if he needs "protection." The clerk, pointing to a Miller Lite container, says he's got all the protection he needs, which prompts an exaggerated "oh!" from Vincent and his sidekick. In a commercial set in a bar, Vincent asks -- in a threatening tone -- if the bartender needs protection. When the bartender says "no," Vincent asks if he's a wiseguy.

We seem to be the last breed in America that ad agencies think they can take a shot at," said Lou Rago, founder of the Italian American Human Relations Foundation of Chicago, who helped spearhead the effort to force the new Miller Lite ads off the air. The campaign, created by DraftFCB/Chicago, was to run through the summer, but MillerCoors said it will remove the ads within a week.

On Monday, Rago participated in a conference call with MillerCoors executives who indicated they might consider running fewer of the "Protection" commercials. But when Rago and Anthony Baratta, the Chicago-based national chairperson for the Commission for Social Justice, said that was unacceptable and that they would call for a boycott of MillerCoors by Italian Americans, the brewery had by Tuesday decided to dump the entire campaign.

There is a place to vote at the article so I voted and look how many agree that this is stupid. Also in reading the comments with the article as well, people are fed up with all this PC stuff and I agree.

Wild Thing's comment.......

Good grief, what total idiots, the Commission for Social Justice is and also the Italian American Human Relations Foundation are, and their executives to make this decision. And Miller Lite too for letting them bully their company.

The first time I saw this ad I loved it right away. It is clever and funny and fun just plain fun. And as far as marketing, because it is so good it would work to make a person remember the product they are advertising. Unlike some other ads that as so horrible a person can't wait to forget not only the ad but the product as well.

I don't feel sorry for the beer company they are their own worst enemy. They have no spine to stand up to the politically correct BS from the left, because that is always where PC comes from. Only Democrats are into the PC ( politically correct) baloney it is a large part of how they try to control freedom of speech.

And those two Italian groups have as thin skin as their leader Barack Hussein Obama. They can all go and celebrate a love fest and how they can't laugh at themselves, how they want to control freedom of speech.

Since Obama is the Chief wimp of all, I think it would be a good idea that the ONLY people that can complain about being politically correct are those that have served our country, fought in the trenches for our freedoms and know the cost of why we live in the land of the free. If there are Italians in the group of these PC lefties that served then shame on them, they should know better how easily it is to have our freedoms taken from us and the sacrifices it takes to keep them.

Posted by Wild Thing at June 7, 2009 05:47 AM


What's the big deal, so what are Italians famous for anyway, Olive Oil, Wine, Spaghetti Sauce and the Mob. As Salvatore Gravano said, all the kids in the neighborhood admired John Gotti and wanted to be part of the FAMILY. Then Salvatore changed his name to Sammy 'the Bull' and as they say the rest is history.

In Chicago, with the Rich History of the Mob, starting with Capone, it would have been awfully hard for any Italian, then, not to want to work for Al.

So next I suppose they're going to get upset if someone calls 'em a Wop.

This whole thing is a scam. We have gotten so thinned skinned,...Oh wait a minute...Are the Italians included in the 'Hate Crimes' bill ?

Posted by: Mark at June 7, 2009 05:06 PM

Mark, LOL

"Are the Italians included in the 'Hate Crimes' bill ?"

Thin skinned is getting to me a national
past time. If I was Italian I would love
those commercials and have fun about it.

Posted by: Wild Thing at June 7, 2009 06:51 PM